I am often asked, “What do I do first to get my site noticed on the search engines”?
Of course it is important to understand that SEO or Search Engine Optimization is best if it is an ongoing process to react to the world of other websites and changes in Google and other search engines way of ranking well. But we all want to take a pill and feel better in the morning, so here are some quick pills to take.
First, understand that Google has about 72% of all search engine traffic, so that alone says you should do whatever Google want. Second, the next 2 biggest search engines (Yahoo.com and Microsoft’s search engine-whose name seems to changes weekly) get most of the remainder traffic. Google basically sets the rules for ranking well on search engines – so lets do what Google wants.
So the question becomes – what should I do to rank high with Google.com? 3 ‘quick’ steps:
Register your domain name for at least 2 years. The reason for doing this is because Google thinks you will be around for a long time, and rates a website with a domain name registered for multiple years higher than a ‘fly by night’ one year registration. If you don’t have confidence that your site will be around for more than one year, then why should Google think you’ll be around and rate you higher?
Put a ‘good’ title on your page – a title that someone who does not know you would understand what the page is about without seeing the page.
Put a description on your page in the ‘meta’ tag section – again if you were emailing a description of the page to a stranger, that would let them know what the page is about and why they would WANT to visit it.
Domain Name registration
When Google looks at a new site, it is just like when we meet someone new. We are trying to determine if that person is worth the effort to get to know. If that person is just stopping in the office, but you do not expect to meet again (say a friend of an employee that is leaving) – you probably do not put much into getting to know them. But when the new boss (that you think will stay around till at least your next review). You prioritize her a lot higher and listen much more intently. So how does Google know a boss relationship vs. someone in the hall? One hint is how long you register your domain name. If you register for 2 years, then you have ‘signed the lease’ for at least 2 years. That sense of commitment shows Google you plan to stick around and to value over someone who did not commit.
Page Title
When creating your website page there is a line of code called the TITLE line. It can look like this:
<title>Social Media Marketing - Reputation Management, The Other Side of Social Media Marketing</title>
Notice this is not the typical ‘Home Page’ description. This is a keyword phrase and a clear benefit that includes the keyword phrase. Remember this might be the only thing that someone sees of your site in order to determine whether to visit your site. Limit to around 70 characters, because that is what most of the search engines consider, as well as visitors read before making a decision. Your business name is usually not the correct title – unless someone is searching for you by name. If someone is searching for you by your product or service, that is what your site should be about. Your website should be about your perspective customer’s needs, not about you.
‘Meta’ Tag Section
The meta tag section is the part of the website page that describes what a page is about. This area has been abused in the past 13 years as people have tried to ‘game’, the search engines. So search engines ignore most of the meta tags except the ‘description’ – this is what Goggle usually uses to describe your site in its listings. Because other people will read your description, it tends to trust it more. A sample description of a page is:
These are few quick hints. I will explain more as we go through different posts, but these are some quick hints that you should be able to implement in a day. Depending on Google, results may not show for a few weeks or more, depending on how often Google visits your website.
This site is about Search Engine Optimization (SEO) and the world of marketing of websites. That does not mean we won’t wander into better conversion in websites and other ways to be effective in reaching your web marketing goals. The world of SEO is constantly changing in the little rules of what to do and not to do. But the main rules do apply and have since I started back in 1996 – better content will beat out tricks in the long run. You might be able to trick the computer spiders today, but they never sleep and you do. Easy tactic – create good content that is readable and you will better then most tactics.
Let me know what you think, give me your feedback and reactions good, bad or indifferent. I really appreciate your feedback good or bad. I want to create a conversation – hear ideas, questions, stories of what does and does not work. Welcome! Let us all learn how to create more successful websites – starting with getting more visitors and continuing to getting raving fans. Meet the needs of your audience and they will reward you.
Is your website reaching its full potential? If not let us help you out.
For 14 years we have been producing results – Traffic, Prospect Inquiries, Phone Calls to Your Office, and most importantly SALES for clients using the Internet – websites, and email.
Let us briefly discuss your vision and objectives to see if we can assist you. While our list of successes is long, one brief example might wet your appetite – we grew the Internet side of one retailer from 2 orders a month to $1 million a month in online orders using search engine optimization, and email marketing in just 13 months.
We have a variety of ideas on how to optimize your business’ site for more traffic. But traffic alone is a waste of bits. We will gear your traffic towards results and profit.
We can offer solutions that range from simple (a quick phone conversation, where I will gladly share for the high price of a smiling voice) to consultative (let us get together for a lunch and a small fee to let you pick my brain of 14 years of web marketing experience) to structured (there are a variety of models).
Your Goals and Your Objectives determine the approach we can take to best work with you. Some of the custom approaches that have increased profits for our clients in the past are:
- Monthly rate
- Pay per visitor
- Fee per Phone call,
- Fee per Email
- Fee per Form filled out
- Percentage of sales
- Flat fee for services
- Mix and match of the above approaches
- Custom Solution Specific to Your Business Situation and Needs.
Rather then point you to a fancy website with a lot of fluff, or a 20 page whitepaper, we ask you to call us and cut through the jargon and speak on your terms. The biggest reason, we are not sure what your true objective is, so we currently have no idea what solution makes sense for you. So we will ask you to trust us this far – call us at (312)361-0844. Let us have a no pressure conversation where we get to learn your needs, we will share some tips and ideas, and see if we can work in partnership to let you meet your objectives. Another reason we don’t have a fancy website, to be brutally honest; we would rather put the effort into marketing your business rather then our’s.
