Integrating all the tools of Keeping Current – Part 1
There are a wide variety of blogs, sites, magazines, books, podcasts and more for learning and keeping up to date with how to market your online presence. One of the challenges is what to pay attention to, and what to ignore.
With that as a need, I am going to start posting what resources I find helpful and try to point out how I look at them for understanding how best to develop an integrated marketing strategy. These tools may have direct information on what to do, but more often they provide a framework for what not to do (such as Black hat SEO – best case a short term strategy, worst case can kill a business) as well as what creative solutions to look for to improve business.
These are just some of the tools and resources I am using today. Having ‘learned’ many industries over the decades, I have learned that trade magazines and newspapers were the best way to quickly see what was coming to ‘mainstream’ business, as well as how to read between the lines as to what are the best practices for today. I am forever thankful for one of my mentors showing me the subscription cards in most trade magazines. I also curse him every time I move, and I am not current, and need to toss my piles. There is so much changing in every industry, and marketing is no different. The underlying principles are often the same over the decades (ever notice how similar website marketing is to direct mail marketing), but the nuances evolve (7 touches is now 9 or 12 depending on your study and costs).
All of this leads me to ask you – what tools do you use to stay current?
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