Breadcrumbs-Not Just for Meatloaf Anymore
Sounds like a good fairy tale (Hansel and Gretel) … but isn’t that what Google is all about, helping the searcher tell a story?
As many of these posts speak about, what is good for the visitor in making a better experience to your site, is often good for the Google Spider – that robot computer that wanders the web and looks at websites to determine how to return results for our searches.
So part of making a better visitor experience is to have breadcrumbs as part of your website’s pages to make it easier for a visitor to know ‘where they are’ relatively speaking on your website. This also will improve your search engine ranking.
A Breadcrumb definition from Wikipedia-Breadcrumb (navigation):
Breadcrumbs or breadcrumb trail is a navigation aid used in user interfaces. It gives users a way to keep track of their location within programs or documents. The term comes from the trail of breadcrumbs left by Hansel and Gretel in the popular fairytale.
These navigation aids are typically near the top of the page just below the ‘navigation bar’ that map out how you would ‘logically’ get from the home page to the current page in a very structured ‘top-down’ fashion.
Typical breadcrumbs look like this:
- Home page > Section page > Subsection page
This may seem redundant since the navigation bar or the back button may also let you follow that same path if you came in from the home page and followed the top-down structure. But more and more, traffic analysis (using Google Analytics, WebTrends or others) show that visitors do not prefer to walk through your site in the same fashion as you design it. This lets them wander around and still facilitates them not getting ‘lost’ in the site.
These breadcrumbs also let Google know how to relate your pages to each other and what makes your site have some coherence. This helps it index well, because it can also define what the different mean by defining each link (not just ‘home’ but ‘main page for Evanston IL Handyman with 20 years experience’) by have a descriptive ‘crumb’ that has a clear ‘TITLE’ tag in the HREF line describing the links back to the ‘parent’ pages. For example:
<div id="breadcrumbTrail"><a href="/" title=”Schaumburg Books”>Home</a> > <a href="index.shtml" title=”Sell Books and make money”>Sell Books</a> > Inventory Solutions </div>
Use this layout ‘trick’ to take the opportunity to tell Google exactly what each page is about, and have your site rank higher for the description you want, not what the witch wants.
Unless of course you have the new AT&T iPhone with GPS, but that is another story.
A good article on implementation of breadcrumbs is at http://www.smashingmagazine.com/2009/03/17/breadcrumbs-in-web-design-examples-and-best-practices-2/
1 Comment »
Who is SEODamian?
Is your website reaching its full potential? If not let us help you out.
For 21 years we have been producing results – Traffic, Prospect Inquiries, Phone Calls to Your Office, and most importantly SALES for clients using the Internet – websites, and email.
Let us briefly discuss your vision and objectives to see if we can assist you. While our list of successes is long, one brief example might wet your appetite – we grew the Internet side of one retailer from 2 orders a month to $1 million a month in online orders using search engine optimization, and email marketing in just 13 months.
We have a variety of ideas on how to optimize your business’ site for more traffic. But traffic alone is a waste of bits. We will gear your traffic towards results and profit.
We can offer solutions that range from simple (a quick phone conversation, where I will gladly share for the high price of a smiling voice) to consultative (let us get together for a lunch and a small fee to let you pick my brain of 21 years of web marketing experience) to structured (there are a variety of models).
Your Goals and Your Objectives determine the approach we can take to best work with you. Some of the custom approaches that have increased profits for our clients in the past are:
- Monthly rate
- Pay per visitor
- Fee per Phone call,
- Fee per Email
- Fee per Form filled out
- Percentage of sales
- Flat fee for services
- Mix and match of the above approaches
- Custom Solution Specific to Your Business Situation and Needs.
Rather then point you to a fancy website with a lot of fluff, or a 20 page whitepaper, we ask you to call us and cut through the jargon and speak on your terms. The biggest reason, we are not sure what your true objective is, so we currently have no idea what solution makes sense for you. So we will ask you to trust us this far – call us at (312)554-5009. Let us have a no pressure conversation where we get to learn your needs, we will share some tips and ideas. Then let us see if we can work in partnership to let you meet your objectives.
Another reason we don’t have a fancy website, to be brutally honest; we would rather put the effort into marketing your business rather than our’s.
- August 2016 (1)
- November 2015 (1)
- September 2012 (1)
- August 2012 (1)
- June 2012 (8)
- May 2012 (1)
- April 2012 (4)
- March 2012 (1)
- February 2012 (1)
- January 2012 (2)
- December 2011 (2)
- November 2011 (2)
- October 2011 (3)
- May 2011 (1)
- March 2011 (1)
- January 2011 (3)
- December 2010 (2)
- November 2010 (2)
- October 2010 (2)
- September 2010 (1)
- August 2010 (3)
- July 2010 (5)
- June 2010 (1)
- May 2010 (1)
- April 2010 (1)
- March 2010 (2)
- December 2009 (1)
- November 2009 (1)
- October 2009 (4)
- September 2009 (3)
- August 2009 (3)
- July 2009 (9)
- June 2009 (13)
- May 2009 (2)
Tags3rd screen 4 hour workweek ALT ALT tag bing bling love Call Center chat chicago CMS Content Management System commoncraft Contact Center customer custom google news direct marketing dmnews domain name E-Myth revisited facebook FAQ FAQ page Frequently Asked Questions Frequently Aske Questions google google alerts Google Analytics google love Google search engine groups hardware hosting imdb IMSA Internet Retailer Conference and Exhibition 2012 IRCE2012 IT Management keyword phrase Lean Startup learning linkedin local market traffic long tail marketing META tag multivariate testing podcast poll polls PPC press releases readability relationship resource Search engine reputation Management SEM SEO SERM SERP Seth Godin social media social networking software SPIN terminator salvation testing Title tools tradeshow trust ugc user generated content video wikipedia wordpress yahoo love
UPS refunds on IRCE 2012 – Logistical T… Fedex Refunds on IRCE 2012 – Logistical T… SeoDamian on IRCE 2012 – BoldChat fro… Eugene on IRCE 2012 – BoldChat fro… Adam on IRCE 2012 – BoldChat fro…
Site infoSEOdamian's Blog
Create a free website or blog at WordPress.com.