SEOdamian's Blog

Helping others understand & share about technology, search

Another site review on how to improve your sites traffic

I had a request to give some feedback on a 6 year old site on how to improve conversion, and traffic for the gift basket site Blissful Balance . Here in no particular order are some quick hit suggestions. Feel free to comment and ask some more questions.

  • http://www.blissfulbalance.com/essential_oils.html
  • Some suggestions for improving your SEO and site conversion
    • Script font is hard to read, contrast is low, graphic is not SEO compliant
    • There is No call to action above the fold
    • If a gift, not as clear that you cater to the giver – include a free gift for the giver or way to reward the giver for their giving thoughts.
    • No alt text to attract Google juice
    • Image names not leveraged – xdfwe99 is not useful to Google as to what the image is about. Consider listing in Google Images
    • More trust building across the site. Why should I trust my money with you where there are so many other sites out there to buy gifts from.
      • Above the fold
    • No header text to help Google understand
    • Need video for demonstrating product. Video can get YouTube traction today, Google takes months.
    • Audio to demonstrate CD as to why this is something I want to send to my giftee, this seems more unique then other parts of your baskets
    • About us – it should tell a story of passion – why should I buy from you. Because you have passion in these products
    • Tell me about you last 6 years – what have you done.
    • Hosting on Yahoo can be a challenge for other sites on IP could be tripping you up.
    • You have many Duplicate descriptions and boring titles on your pages throughout the site (site: blissfulbalance.com)
    • Articles page is missing your call to read on the description
    • You have links on spam farms
    • What keyword phrases are you going after?
    • No keywords in domain name
    • What is your niche?
    • You footer text should be unique on different pages.
    • Allow larger text options
    • What is your conversion rate?
    • Site is slow on Contact Us page
    • No physical address is listed here. You need to build TRUST, too many other options to go to the next one.
    • No 800 number (still need local number for trust) – Kall8.com is a great resource for low cost, easy to work with for 800 numbers in about 5 minutes including an autobill credit card number.
    • Have product info also on separate pages to allow the power of smaller pages. Tell more of a story with these sub-pages to allow for long tail search engine optimization by Google.
    • Look at SEO (search engine optimizing) your Aromatherapy page.
    • Tell me a story on your essential oils page. Consider making this a better resource for others to share by flushing out a greater list of resources, links to other sites and stories of the benefits of these oils helping others.
  • Driving traffic to the site
    • Create a few blogs to demonstrate your thought leadership and how you understand your customer. As the site reads now, you look like a salesman, not a person who understand the buyer of gift baskets.  Explain to me how you care about your customers, and they will care more about you.–
      • Post content at least weekly (partner if you need to – perhaps a trade of a basket for every 4 stories including shipping)
      • Mix ideas (for how to use) and stories (of how the baskets change lives by allowing for balanced life)
      • Post ideas on other site

Remember that the objective is not to trick Google, but understand that Google is trying to best understand what you can share about your products. Google is not human, so you first have to communicate to Google what your pages are about in order to most effectively communicate to it what you are selling.

Understand that there are many types of media to share with Google (and YouTube) and your perspective clients the value of our site.

Good luck, and let me know what your reactions are.

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July 30, 2010 - Posted by | Community, copywriting, HTML Issue, SEO tools

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