How Facebook Edits Your World
This is an interesting article that is key for those marketing on Facebook. Is is in the Atlantic Magazine
I find it interesting to see how Facebook’s evolving editing becomes significant so quickly. On the other hand Google has been shifting our perspectives for a decade and newspapers and TV Networks have been skewing our view of the world for hundreds of years (and clergy before that). What has changed though is how covertly it can happen, and how close to our world it happens. It is one thing to shade what the president did or did not do. But helping to edit (by showing or not showing) what friends and family do and say is a different level of ‘control’. Of course it is not all Facebooks fault, but it is something to keep in mind as we look at how we communicate both as individuals as well as how we communicate as businesses.
The full story from the Daily Beast has the breakdown of more specifics:
Here are the top discoveries:
The Daily Beast’s one-month experiment into Facebook’s news feed yielded the following discoveries:
- A bias against newcomers
- “Most Recent” doesn’t tell the whole story.
- Links are favored over status updates, and photos and videos trump links.
- “Stalking” your friends won’t get you noticed.
- Raise your visibility by getting people to comment.
- It’s hard to get the attention of “popular kids.”
Looking over these 10 ‘discoveries’ starts to create ideas as to how to capitalize on them for your social media strategy. Notice I did not say Facebook strategy, for a couple of reasons. First, what Facebook does, others are sure to follow as they have become the 800 pound gorilla on the web. Second, look to align with Facebook both on and off their site. They are not just simple posts, but a whole universe on and off the site. Third, don’t look to go very black hat or even grey hat. The web means anyone can change what is happening or even what is shared about what has happened with a few changes to code. There is no need to recall the history books anymore. Play honest, if for no other reason then it will be easier in the future.
As you can see there is a need to start as soon as possible and start to build your network actively. We are past the point of the Field of Dreams ‘Build it and they will come’. But as a tradeoff, you can see what has and has not worked for others before you. So getting traction will be easier in some ways if you can build a community and work in partnership with them. As usual it is about looking at your audience from their perspective. Think about what they want to hear, not what you want to share first.
How will you change your Facebook Marketing Strategy now that you know how Facebook edits the world? Share your experiences below.
No comments yet.
Who is SEODamian?
Is your website reaching its full potential? If not let us help you out.
For 21 years we have been producing results – Traffic, Prospect Inquiries, Phone Calls to Your Office, and most importantly SALES for clients using the Internet – websites, and email.
Let us briefly discuss your vision and objectives to see if we can assist you. While our list of successes is long, one brief example might wet your appetite – we grew the Internet side of one retailer from 2 orders a month to $1 million a month in online orders using search engine optimization, and email marketing in just 13 months.
We have a variety of ideas on how to optimize your business’ site for more traffic. But traffic alone is a waste of bits. We will gear your traffic towards results and profit.
We can offer solutions that range from simple (a quick phone conversation, where I will gladly share for the high price of a smiling voice) to consultative (let us get together for a lunch and a small fee to let you pick my brain of 21 years of web marketing experience) to structured (there are a variety of models).
Your Goals and Your Objectives determine the approach we can take to best work with you. Some of the custom approaches that have increased profits for our clients in the past are:
- Monthly rate
- Pay per visitor
- Fee per Phone call,
- Fee per Email
- Fee per Form filled out
- Percentage of sales
- Flat fee for services
- Mix and match of the above approaches
- Custom Solution Specific to Your Business Situation and Needs.
Rather then point you to a fancy website with a lot of fluff, or a 20 page whitepaper, we ask you to call us and cut through the jargon and speak on your terms. The biggest reason, we are not sure what your true objective is, so we currently have no idea what solution makes sense for you. So we will ask you to trust us this far – call us at (312)554-5009. Let us have a no pressure conversation where we get to learn your needs, we will share some tips and ideas. Then let us see if we can work in partnership to let you meet your objectives.
Another reason we don’t have a fancy website, to be brutally honest; we would rather put the effort into marketing your business rather than our’s.
- August 2016 (1)
- November 2015 (1)
- September 2012 (1)
- August 2012 (1)
- June 2012 (8)
- May 2012 (1)
- April 2012 (4)
- March 2012 (1)
- February 2012 (1)
- January 2012 (2)
- December 2011 (2)
- November 2011 (2)
- October 2011 (3)
- May 2011 (1)
- March 2011 (1)
- January 2011 (3)
- December 2010 (2)
- November 2010 (2)
- October 2010 (2)
- September 2010 (1)
- August 2010 (3)
- July 2010 (5)
- June 2010 (1)
- May 2010 (1)
- April 2010 (1)
- March 2010 (2)
- December 2009 (1)
- November 2009 (1)
- October 2009 (4)
- September 2009 (3)
- August 2009 (3)
- July 2009 (9)
- June 2009 (13)
- May 2009 (2)
Tags3rd screen 4 hour workweek ALT ALT tag bing bling love Call Center chat chicago CMS Content Management System commoncraft Contact Center customer custom google news direct marketing dmnews domain name E-Myth revisited facebook FAQ FAQ page Frequently Asked Questions Frequently Aske Questions google google alerts Google Analytics google love Google search engine groups hardware hosting imdb IMSA Internet Retailer Conference and Exhibition 2012 IRCE2012 IT Management keyword phrase Lean Startup learning linkedin local market traffic long tail marketing META tag multivariate testing podcast poll polls PPC press releases readability relationship resource Search engine reputation Management SEM SEO SERM SERP Seth Godin social media social networking software SPIN terminator salvation testing Title tools tradeshow trust ugc user generated content video wikipedia wordpress yahoo love
UPS refunds on IRCE 2012 – Logistical T… Fedex Refunds on IRCE 2012 – Logistical T… SeoDamian on IRCE 2012 – BoldChat fro… Eugene on IRCE 2012 – BoldChat fro… Adam on IRCE 2012 – BoldChat fro…
Site infoSEOdamian's Blog
Blog at WordPress.com.