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Site Redo / Refresh – New Pages to Add to Illinois Main Street Alliance – Part 3

This the third part of  my suggestions for a site redo/site refresh. Part one is at

Part two is  Here

The Illinois Main Street Alliance (IMSA), is one of the organizations I am working with. This is a small business association with chapters across the country representing actual main street or real small businesses. The US Chamber of Commerce being more focused on large corporations (based on who is on the board, and amount of donations and how it lobbies). So as a small organization, it has a limited budget and resources. Most are volunteered with limited technical expertise.

Recently, I was asked for some input as to what would I do to improve its website. 

Not knowing the answers to the core questions asked in part 1 makes recommendations a challenge. But here are some suggestions for new pages to add to the site:

  • Consider creating a leadership page that lists biographies and links of the leaders.  This should include high resolution and low resolution images that could be used by the press, as well as how to contact for more information.
  • Create a page with links to other related sites, including Main Street AllianceCitizen Action and other key partners.
  • Create a How To Get Involved page:
    • This page outline the existing resources that we have in our annoying for people to plug into.
    • They should also list other ways to get involved from across the country:
      •  If there is a desire to create other groups throughout the state. It may also be interested in advancing across. Obviously this needs to be managed in a properly controlled so as to not create a group that fights against ourselves, but this is a great opportunity for a way to make it easier for someone further down state to create a group supporting our cause in adding legitimacy to our overall organization.
    • How to donate.
    • How to contribute informational material, such as:
      • Other blogs,
      • Blog postings,
      • Letters to the editor,
      • Podcasts,
      • Ideas
    • How to share our voice page:
      • List of e-mail addresses and fax numbers for letter to the editor sites.
      • List of suggested letter to the editor topics.
      • Links to Existing letters to editor that are either pro or con that we are asking others to comment on appropriately to increase the visibility as well as to link back to our site.  This creates an action page for members to check back to on a regular basis. This also creates a focal point where key talking points can be shared in an easy to digest format.
  • A calendar page. This could list past events as well as future events and again is a good way of creating credibility both within Google and by the press by showing how active we are and how often were meeting both as a entire organization as well as subgroups. Ideally, this would contain not only press releases, press briefings, but also key events from the national organization, key votes and commission committee sessions of important legislation, historical reminders of progressive accomplishments. Overlaying the legislative calendars would be a great way to help show a more clear focus of our agenda and intent.

These are more individual pages, again depending on the amount of commitment to website, that can be helpful in acheiving a variety of goals from:

  • increased traffic,
  • more links on the web,
  • greater press communication
  • increased membership
  • increased involvement of membership
  • greater understanding of our legislative leaders

What pages do you feel should be on this site?

October 27, 2011 - Posted by | Uncategorized | , , , , ,

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