SEOdamian's Blog

Helping others understand & share about technology, search

Another Analytics Tool To Understand Your Engagements

http://chartbeat.com/demo/

Here is another analytic tool to consider. It is part of the Microsoft BizSpark portfolio, this SAaS tool provides analytics in a manner different then Google Analytics. This tool is more geared towards looking at all your online channels: Twitter, Facebook, Website, mobile. Designed as a dashboard to scan for action steps next, it has a new look and feel graphic that allows for quick absorption of information. The focus here is on how long visitors are engaged. ChartBeat Analytics is that tool. It can in real time show what your traffic is doing. It will show where it is from (in bound links), what the keywords that are driving traffic to the site, what links are getting visitors to your site and more. This lets you focus on what is working to turn it up, and what is not working, to keep on experimenting. You are experimenting your SEO and site conversion,  are you not?

This tool is another example that it is not just about getting someone to your site, but are they paying attention and engaging on the site. This is the same as someone running in the brick and mortar store because of the shiny display, only to find it does not correlate to the products inside. That user will just turn right back around,, and head back into the next store in the mall. Or the person in the mall that’s just looking for a restroom, and in 10 seconds head to the restroom, does their business and turns around and heads back out. The person didn’t buy anything, and best case your store maybe made a slight impact on him. So the next time they are looking for something like what you have in the store will consider you, probably not. You fooled them once shame on them, but they don’t want to be fooled twice. but it wasn’t a true engagement.  What they are really looking for is not real engagements, and their lifetime value to the store or your website is absolutely minimal because you failed them the first time to match your SEO to your real site.

Analytics are tools that help you understand who your visitors are, and allow you to get a sense of how they perceive your website and what the value is to them.  While it does not ask the question directly, you can infer that if they are staying on the site for longer periods of time, they are often more engaged and more interested in what you have to offer. This indicates a good correlation to your SEO and SEM efforts. Unless of course they just got distracted by a phone call.

 

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April 18, 2012 - Posted by | SEM Industry, SEO tools, Social Media, Uncategorized | , , , ,

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