SEOdamian's Blog

Helping others understand & share about technology, search

How do I get ranked Higher?

I’m trying to get higher on the search engines when “grief” and “widow” is entered but that is not as easy as it sounds. All advice is appreciated.
Mary Francis
www.thesisterhoodofwidows.com

Sorry if this sounds harsh, but it is intended to be helpful, not mean.

I would suggest a variety of steps to improve your SERP (Search Engine Results Page):

  • Register your domain name for at least 2 years. If you don’t have confidence in your site for at least another $11 (2nd year cost at GoDaddy.com) , then Google will not think you are serious about your site, and therefore not treat you seriously.
  • Get links from other sites to your site. Google knows of no other links to your page (I know because at google.com Advanced Search I entered: link:thesisterhoodofwidows.com at the bottom). To Google, that means, no one else has recommended you, so Google feels that since no one else thinks you are worth recommending, that you are not a very worthwhile site. Of course there is nothing wrong with promoting yourself with a blog (wordpress.com), social networking like Facebook and LinkedIn and others.
  • Add ALT tags that focus on what the different images are about including Grief and Widow. “Mary Cover” is not real helpful to the site impaired, mobile user, or Google search engine. However, “Book Cover for Sisterhood of Widows, A how to book for new widows” is a lot more helpful to Google and readers in understanding what the image is about.
  • Change “Widows understand Widows like no one else can” to a Heading rather then a ‘STRONG’.
  • Consider your wording. You have Widow 23 times on the page. Some search engines will see that as ‘keyword stuffing’ for the amount of text on the page.
  • Remember that these are very broad words that will have quite a bit of competition. I would recommend on a strategy that is more focused initially. This will build more traffic and buzz. Then you can attempt a broader focus. “widow’s grief” will be a lot easier. You will need to have the words next to each other to optimize for this and focus your work accordingly.
  • Since you have already created a PDF of the 1st chapter,
    PDF available

    PDF Available

    share the PDF wide and far. But consider updating your PDF to include the domain name in the properties, on a separate front page to link to your website (And a last page to order the book online), and the footer having the domain name on every page. Some of the search engines can now ‘read’ pdf’s and that will improve the links into your site. Be descriptive on the properties to make it easy for someone to understand what a great treasure it is when it gets forwarded without your website.

  • Consider using some of the free or low cost tools for measuring your site and telling you what you need to do to improve it. See my post on Google Analytics for a free solution.
  • Consider using the services of an search engine optimizer who will work with you personally short term and longer term to optimize your efforts either as a coach or a implementer.
  • Put links to the stores where your book is being sold.
  • Continue to update and expand the site. In the world of change (imagine 6 months ago not being able to go to most of the Florida 1350 miles of coastline this summer because of an oil spill). If you are not updating your site, SE will consider you irrelevant our our changing world. Add new testimonials, press releases, announcements of book signings, links to reviews, and your own on-going thoughts and learning on the subject. Sorry, the project is just beginning once the book is completed.
  • Consider other domain names that link to your websites that are simple – perhaps just short summaries of each chapter. Do not host all the different websites at the same company. Google will interpret them as spam and penalize you rather then reward you.
  • Consider working with a proofreader.
  • Commit to adding a least one new page per month to your website, and improving your existing pages.
  • Look to other sources to interview you as an author for podcasts and radio shows. These of course should all be linked to your website, as well as posted on your website.

Sisterhood of Widows

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July 7, 2010 Posted by | Uncategorized | , , , , | 2 Comments

I Ranked Well in Google, Where Are My Sales?

A client asked ‘I am ranked well on my keyword search term, but I am not getting many calls for my service – what gives?’

In the years of working with businesses even before the Internet, one of the biggest issue I have found, is that many businesses do not understand their solutions from their customers perspective. They look at their business from the supplier/seller side. They try to sell the best drill, forgetting that customers want to buy holes.  They sell the best shoes, forgetting that customers are buying a fun run, or how to win the marathon, or how to get a date. It has been a problem for so many businesses that 95% will never celebrate their 5th birthday  So how to translate this wisdom into Internet sales?

Create a more complete keyword list

Understand your ranking well may be in the wrong category. The customer IS searching for the right term, if you are not ranked well in that term it is your issue, not the customer’s. This is another place where the customer is always right. So a few questions and suggestions:

  • Make a list of all the different keyword search terms your perspective customers would be searching for you .
  • Then take some time, ask some friends and double your list of keyword phrases.
  • Now call your best 2 customers, ask them how they would search for your product or service.
  • Then feed it into Google’s keyword suggestion tool – https://adwords.google.com/select/KeywordToolExternal

Now you have a list of keywords phrases. This usually is a much longer list than most businesses start with. This is part of what you hire experts for – to develop this list. The trend is to use longer phrases, as the shorter ones are usually more generic as each year passes. The short ones are more competitive, even if they get more traffic. But start with the longer ones, as they are usually easier to rank higher on, and also often incorporate the shorter phrases.

Now optimize each page of your site for a different phrase.

Are there any geographical indicators in your keyword phrases? If so, then think like your customers and consider that they consider themselves the center of the universe, not you and your business. They are probably searching from their home, not your business as the center. If your business is technically located in Warrenville, then cover the surrounding area. This is especially important if you are located in a suburban area where one town blends into the next town at the end of a strip mall and many customers many not even know where the town lines are. If you are in a larger city, don’t forget to refer to the city and the neighborhood names. Again focus on your customers location, more then yours. So optimize or add text that indicates you serve them –

Serving the Western DuPage lllinois area including: Lisle, Naperville, Warrenville, and Boilingbrook for dental patients like you for over 10 years. Supporting the Lisle Lions Football team and the Naperville Hockey Booster club.

Change this up on the different pages (but be truthful of course – lies will kill you more then poor rankings). You can put a tag line at the bottom of each page, you can have different descriptions in your description and TITLE tags, you can describe your location with ALT tags on the photos of your location, you can talk about your staff and the towns they live in. All of these help Google and your clients understand that your business is in their neighborhood.

Of course you need to optimize your titles to include your keyword search phrases in a way that attracts your customers to want to click on your site. If you were looking at these page titles on a Google SERP (Search Engine Results Page), which would you click on?

  • About Us
  • About Joe’s Lawn Service
  • Joe’s Lawn Service
  • Joe’s Lawn, Kingwood
  • Kingwood TX’s best Lawn and Garden Maintenance service keeping your yard sharp, and your pocket book full since 1998.

Who are you more interested in considering – you or your customers?

Once you have these in place, make sure you have Google Analytics or some way to measure your traffic to determine if the problem is – not enough people getting to your site, or not enough people taking action on your site. Without numbers, it becomes very easy to solve the wrong problem. Especially if the real problem is harder to solve.

December 2, 2009 Posted by | Community, copywriting, local marketing, SEO tools, Uncategorized | , , , , , , , , , , , , | Leave a comment