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DRIVE – Dan Pink’s book clarified my world understanding.

Here is an 11 Minute TED type talk with fun white-board explanations from worldwide thought leaders. The one that caught my fancy is from Dan Pink. Dan Pink has come up 3 times in the last day for me from different directions. The science and economic studies he references explain the conflicts I have been seeing in business and non-profit organizations for decades. I have a whole new paradigm to work from and share with others. What do you think? Please comment.

RSA Animate – Drive: The surprising truth about what motivates us – the 42 minute version of RSA presentation

So there is a lot more drive in us to meet the rest of Maslow’s hierarchy of  needs in us all (statistically speaking, we are all unique and regularly break the ‘rules’). That need is very strong as we seem to want to work in community. When we ignore these needs, we ignore the fundamental drives that are present in our world.

So after watching this how will you change your way of operating?

Not only did his ideas get me thinking, but so did the different formats I heard his ideas from – YouTube, Podcasts, Blogs, personal reference. I still have not read his book from with these other sharing formats came from, but I feel I can incorporate the concepts today and tomorrow into my different projects.  For millennium, many were not allowed to read the ‘original’ source material for religions, but they needed to be interpreted. Is today’s world of more YouTube videos being posted per day being more then could be watched in a year creating a variation on the same theme?

A Question – what is better?
1) To watch ‘TED’ type (RSA, BookNotes, TED, Charlie Rose, etc) talks of thought leaders that are the distillation of their work after presenting it 100’s of time.
2) Or to read the source work with all depth?

What is the best way to assimilate knowledge – read the whole book or the talk after 100’s of presentations and feedback in the ‘wild’?  More and more I am feeling that the ‘book’ is not the final source to learn from, but the starting point for the author to really explore the ideas and concepts. When I watch Booknotes (on weekends on USA Cable TV channel C-SPAN) it becomes evident that there is great growth and advancement from when an author (usually after years of work) turned in their manuscript to an editor, until a BookNotes presentation (after a book tour, many lectures, arguments with editors and publishers and reviewers) allows an author to speak of the concepts without needing to refer to notes and 40 pages of support on why an idea is ‘self evident’ or not in the short attention span answers required today to share our ideas in our paced world.

Obviously there are lots of exceptions to any rule. And the standards of authorship in this world of self-publishing, need to make a dollar, focus group writing, and need to publish or perish are varied. But, does the wisdom of a book come out quicker in a 60 (or 20 or 10) minute talk with some slides or a whiteboard or commoncraft supplement or are we just feeding ourselves more information junk food, full of empty calories of half thought out ideas?

What is the role for RSAnimates, Podcasts, commoncraft, and other ‘short form’ ways of sharing concepts in abbreviated format?

July 15, 2010 Posted by | copywriting, Uncategorized | , , , , , , , , , , , , | Leave a comment