SEOdamian's Blog

Helping others understand & share about technology, search

New World order – customer perspective 1st, Company perspective 2nd

Next Door Chicago

Who do you think the business is behind this site?

Check out this website and their whole approach to marketing. Let me know how long it is before you figure out who’s actually the big company behind the totally different approach to marketing.

Here is what stands out in looking at this as an effective marketing tool:

  • it is fun and colorful
  • it has movement – both in the rotating graphics as well as in the variable typefaces being used.
  • It is inviting,  both from its graphics and it’s ability to share with others, and the ability to easily find information
  • it states what it can do for me in a non-sales format way before I ever can get to the point of finding out what I can buy from them.
  • It focuses on community and how we can interact locally, rather than with a big mega Corporation.
  • It’s quick, concise, clear, and the messaging text is easy to figure out what it’s about, then get on,  get off, and move on to my next task at hand.
  • the navigation is easy to follow. While I usually don’t like the drop downs and chase the cursor type websites, this one is easy, because the targeted areas are large,  and easy to click on, with a single layer drop-down.

I think the key here is that they are starting from a customer perspective, rather than from a corporate perspective, which is very key for any business these days, especially in working with the younger generation.

https://www.nextdoorchi.com/The owner of Next Door Chicago website.

This site may or may not be the best for search engine optimization. Although it really is not clear exactly what terms they would be trying to optimize for anyways. They do rank at the top for “next door Chicago”. Which if that is their brand focus here, it is a good approach. But I imagine in the list of site objectives, SEO was lower on the list, and they are more successful in other site objectives.

I would love to have your perspectives on this.

Advertisements

April 1, 2012 Posted by | Chicago, Community, How To, local marketing, Uncategorized | , , | Leave a comment

I Got a Free Blog – Thats Good Link Juice Right? (part 1)

The are many cliche’s that warn us there is no free lunch. But that does not mean we understand where the cost of those lunches really is. If we are used to paying the waiter, but the real cost is elsewhere it can be confusing.

The challenge is similar in technology, marketing and other areas that are changing rapidly. In the world of Free Blogs, the value and costs sometimes are hard to find. DRKent.Com had someone sell him a free blog that looked like a good value. It was bundled with other services, so it did not look like a scam. The creators of this blog generator may not have even known they were selling year old bananas, but they were.  Here are my comments to Dr. Kent about what is happening with his free blog.

I would take down your blog ASAP or ALL links to DRKENT or any other site you want to rank well. This is a clone site as you mentioned that I did not know until your email –

Google penalizes links from this site, since it is the equivalent of spamming,  since there are thousands of copies of the site. When I copy your 1st sentences into Google search it returns:

Results 1100 of about 5,320 for “I can’t believe how much my low back hurts! I don’t know if I can go to work with it like this!” Does this sound familiar? (0.32 seconds)

Over time, Google learned that real content seldom has the same sentences as other sites. Even if they are quoting the president, there are enough other analysis or comments that make the page unique. But if it is the exact same words, then Google interprets all the sources as junk. Additionally, if those sites are junk, then all sites they recommend are junk. Basically if you hang around criminals, statistically you are a criminals. Of course that leaves an interesting situation for Police and the FBI, but there are a few dozen TV shows and hundreds of movies and books exploring that correlation. So if you have ‘cheap, duplicate content’ pointing at your site, then you probably don’t have quality content on your site. While Google cannot really read (understand what you are really intending to communicate), it can statistically analyze what you have shared. It knows that if your friends are bad, then there is a greater chance you are bad. Just like a background check by the FBI.

From Google’s own blog at

There are some penalties that are related to the idea of having the same content as another site—for example, if you’re scraping content (automatically copying the ‘good’ parts) from other sites and republishing it, or if you republish content without adding any additional value. These tactics are clearly outlined (and discouraged) in our Webmaster Guidelines:

  • Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
  • Avoid… “cookie cutter” approaches such as affiliate programs with little or no original content.
  • If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

In the rare cases in which Google perceives that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we’ll also make appropriate adjustments in the indexing and ranking of the sites involved. As a result, the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results.

I guess as a way to ‘prove’ that the process works, using the scientific method – test and see the results. It is not truly following the scientific method, but as an experiment it has greater value then just being a thought experiment so often used as truth on the Internet:

  • When I search for ‘back pain’, none of the 5,320 cloned blogs show up in the top 200 listings.
  • When I search for ‘lost work time’, none of the 5,320 blogs show up in the top 200 listings except for http://www.drlarrycimpermanblog.com/wp/2009/08/05/have-you-lost-work-time-because-of-your-back-pain/ who they changed his title tag and page name explicitly to include ‘lost work time’.  It appears that he was the 1st one they did with the new format on August 5 out of about 70, so he got a higher listing. The other 5,320 including you – lose.  Google will sometimes rank the 1st site it finds, and then count the rest as duplicates. So yes you can game the system, but it may be as much effort as just following the rules appropriately.

When I search for ‘Neck and Arm Pain – The Herniated Disk?’ – the title and heading of another page – one site gets listed in the top 200 at 12 or on the second page for most searchers (click through rate on page 2 is about 1% of being in the top 3, so unless it is a high volume search term, useless) – http://instantchiroblogs.com/wp/2009/05/31/neck-and-arm-pain-%E2%80%93-the-herniated-disk/ Ben’s page may have been a test or a mistake, since it has the extra characters in the page name, and his page does not have an address or phone number on it – probably making it unique.

So the moral of the story is check to see if your free website is worth taking. It may even be costing you (extra calories or wasted time) in ways you do not even know. Typically to give something away free it needs to be lower quality. In the world of the Internet, quality is easier then ever to determine with just a few clicks by human or less effort by computers.

 

February 15, 2012 Posted by | Blogging, copywriting, SEO tools, tools, Uncategorized | , , , , , | Leave a comment

Why Do the Search Engines Love Me? Why Do the Search Engines Hate Me?

I often hear the latter question whenever I tell people that part of how I market businesses is using search engine optimizations. Of course the next question is, Why? And the real question behind the question is ‘tell me the secret to getting lots of free traffic to my site without any work or money’.

Well one answer is along the lines of Timmothy Ferriss’  4 Hour Work Week – If your effort in the site is passionate, then you will not count it as work, and all you need to do is write to your audience and Google will love you.

The reality is Google (or Yahoo, or Bing) does not hate you, nor does it love you.  They are not even alive (ok a whole lot could and has been written on the personifcation on computers).  They are just algorithms that look at a lot of websites day and night, week after week.  They don’t care, they don’t judge. Judge as defined by Answers.com:

To form an opinion or estimation of after careful consideration: judge heights; judging character.

So while it is hard to get love from Google, that can work to your advantage. Think of it as the impartial, 3rd party that looks at how you communicate your message to others. It is the Terminator of website evaluation. It just evaluates.  Is it perfect, no, but it is highly efficient and its bias is not extreme.  How Google looks at your site is a pretty good indication of how people are probably looking at your site, relative to how other sites that are trying to communicate to your audience.

If you don’t have good content/information Google will tend to not rate your page/site well.  If you have a lot of good content (that is text based), you can expect a reasonable ranking of your site.

There are a lot exceptions, but most who consider that Google hates them really don’t have good content. Do you disagree – put a specific in a comment and we can start a conversation.  Recognizing this is a very wide open invitation, and responses may seem like personal attacks on the creator, I state I will only review the comments from the perspective of the machine that is running an algorithm of evaluating certain rules. It is just like your English Composition teacher saying your paper is too short – if the rule is 1000 words, and there are 990, you failed the test. It is not subjective, just count the words and look at the count.  I will help you understand the rules – they are typically a whole lot easier to understand than writing the composition paper in high school.

So, if you don’t have enough passion to get tons of traffic ‘naturally’, the next easiest way to get Google to evaluate you as a better result than other sites is to put more content on your site.  How to do that? Start with creating a Frequently Asked Questions (FAQs) collection from friends and family and staff and visitors, and put that on your site. More on FAQs to come…

June 6, 2009 Posted by | How To, Simple | , , , , , , | Leave a comment