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Don’t Be Stingy With Your Pages – We Are Not in the Print World Anymore

One of the challenges for many people trying to create a website is the sense of scarcity of space on the Internet.  This goes back to the days of printing when each impression on each sheet of paper was a significant effort.

The world of the web is different.  Space is just about free.  Sure there are some hosting plans that charge a slight increase to have more pages, but if that is preventing you from effectively communicating your messages, then you need to reevaluate your hosting (another post). The amount of server space you are taking up with most well designed pages is minimal (if the pages are big enough to measure, they will be too slow to load. Make them smaller in graphics, or optimize your code).

So unlike a book or article printed on paper where ‘white space’ feels like a waste, on a website ‘white space’ is a sign of focus and professionalism.  This also makes it easier for the reader to get a single idea at a time.  Use the page as a way to segment ideas. You will notice that complex manuals use this concept because it improves effectiveness and comprehension.  Complex manuals break the ideas into separate pages because it allows for cohesiveness within a concept being communicated.

And guess what – Google and other search engines do well with this.  They understand and appreciate a page that is trying to communicate one idea better than a page that is about 15 ideas and all over the place. When you review search engine analysis programs like WebPosition and other tools, they talk about the precise number of words, how often to repeat the keyword phrases, the percentage of keyword phrases to total text and further formulas.  But when you get down to it, if you write at a reasonable grade level of understanding, and cover a single idea rather than a bunch, these numbers magically fall into place.  Search engine analysis tools are great tools for tweaking, but following 1 idea per page solves a ton of tweaking work later.

So, don’t be stingy with your use of individual pages. Don’t create one long page that covers it all – it is confusing for your visitors and for Google. Create lots of pages, there’s plenty of room in web-space!

June 17, 2009 Posted by | copywriting, SEO tools | , , , , | Leave a comment