SEOdamian's Blog

Helping others understand & share about technology, search

DRIVE – Dan Pink’s book clarified my world understanding.

Here is an 11 Minute TED type talk with fun white-board explanations from worldwide thought leaders. The one that caught my fancy is from Dan Pink. Dan Pink has come up 3 times in the last day for me from different directions. The science and economic studies he references explain the conflicts I have been seeing in business and non-profit organizations for decades. I have a whole new paradigm to work from and share with others. What do you think? Please comment.

RSA Animate – Drive: The surprising truth about what motivates us – the 42 minute version of RSA presentation

So there is a lot more drive in us to meet the rest of Maslow’s hierarchy of  needs in us all (statistically speaking, we are all unique and regularly break the ‘rules’). That need is very strong as we seem to want to work in community. When we ignore these needs, we ignore the fundamental drives that are present in our world.

So after watching this how will you change your way of operating?

Not only did his ideas get me thinking, but so did the different formats I heard his ideas from – YouTube, Podcasts, Blogs, personal reference. I still have not read his book from with these other sharing formats came from, but I feel I can incorporate the concepts today and tomorrow into my different projects.  For millennium, many were not allowed to read the ‘original’ source material for religions, but they needed to be interpreted. Is today’s world of more YouTube videos being posted per day being more then could be watched in a year creating a variation on the same theme?

A Question – what is better?
1) To watch ‘TED’ type (RSA, BookNotes, TED, Charlie Rose, etc) talks of thought leaders that are the distillation of their work after presenting it 100’s of time.
2) Or to read the source work with all depth?

What is the best way to assimilate knowledge – read the whole book or the talk after 100’s of presentations and feedback in the ‘wild’?  More and more I am feeling that the ‘book’ is not the final source to learn from, but the starting point for the author to really explore the ideas and concepts. When I watch Booknotes (on weekends on USA Cable TV channel C-SPAN) it becomes evident that there is great growth and advancement from when an author (usually after years of work) turned in their manuscript to an editor, until a BookNotes presentation (after a book tour, many lectures, arguments with editors and publishers and reviewers) allows an author to speak of the concepts without needing to refer to notes and 40 pages of support on why an idea is ‘self evident’ or not in the short attention span answers required today to share our ideas in our paced world.

Obviously there are lots of exceptions to any rule. And the standards of authorship in this world of self-publishing, need to make a dollar, focus group writing, and need to publish or perish are varied. But, does the wisdom of a book come out quicker in a 60 (or 20 or 10) minute talk with some slides or a whiteboard or commoncraft supplement or are we just feeding ourselves more information junk food, full of empty calories of half thought out ideas?

What is the role for RSAnimates, Podcasts, commoncraft, and other ‘short form’ ways of sharing concepts in abbreviated format?

July 15, 2010 Posted by | copywriting, Uncategorized | , , , , , , , , , , , , | Leave a comment

Email is a Traffic Generator?

Your personal email is a great way to improve your site traffic, for at least two major reasons:

  • You are sending a personal message to someone. You should have a great deal of trust in what you say and recommend. Your signature link to a site leverages that trust.
  • It helps create a mindset to tailor your site to optimizing your links and ALT tags to effective communication to Google about what your pages are about.

If you can’t put a good reason in your email for someone to visit your online presence to the people you are emailing, then you are doing something wrong. Sorry to be so direct, but is it that hard to have something worthwhile to share with those you are emailing?

If you are trying to promote or market yourself and you cannot put a softsell reason to have someone visit your online presence (website, Facebook page, Linkedin page, any of your blogs, where you have posted on someone else’s blogs) then you are either too selfish in not helping others out by sharing your information, or you are way too shy about your knowledge and wisdom.

To paraphrase podcaster (et al) Douglas E Welch puts it ‘if you have one more piece of knowledge than someone else in some area’ then you are an expert.

Your expertise is what you want to be sharing through your online presence.  That presence should be linking back to your website. As you share your expertise, you should ‘naturally’ be creating more content that the search engines can use to understand why you should rank high in their listings.

So the key is to be altruistic and give your expertise and wisdom away.  Think about how you would ‘gently’ let others know about your knowledge and put links in your email signature.  Then look at how to describe that wisdom in short snippets –

  • 5 ways to work more efficiently
  • 3 ways to lose weight
  • My favorite wines in the last year
  • How I improved my  business 15%
  • How I improved the health of over 1000 patients
  • How I helped 200 people save money with xx product
  • My favorite flowers for clay soils in the midwest

These quick descriptions belong in your email signature. They also belong in your blog posts, comments where appropriate on other sites, and in your links to specific pages on your site.  These descriptions also tell Google what your pages of content are about.

These links should not just be to your home page, but specific links to specific information on your online presence. I would recommend creating a catalog of signatures and rotate them on a regular basis so that people know to pay attention to the extra ‘nugget of knowledge’ you give in each of your emails. That little bit extra you give in each interaction with your visitors/clients/friends/community.

Start thinking about helping others with your email signature, and you can help yourself.

Thanks to Dr. Kent Christianson for the inspiration to this blog

June 22, 2009 Posted by | How To, Simple, Uncategorized | , , , , , , , , | Leave a comment