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Helping others understand & share about technology, search

How Facebook Edits Your World

This is an interesting article that is key for those marketing on Facebook. Is is in the Atlantic Magazine

How the Facebook News Feed Algorithm Shapes Your Friendships

I find it interesting to see how Facebook’s evolving editing becomes significant so quickly. On the other hand Google has been shifting our perspectives for a decade and newspapers and TV Networks have been skewing our view of the world for hundreds of years (and clergy before that). What has changed though is how covertly it can happen, and how close to our world it happens. It is one thing to shade what the president did or did not do. But helping to edit (by showing or not showing) what friends and family do and say is a different level of ‘control’. Of course it is not all Facebooks fault, but it is something to keep in mind as we look at how we communicate both as individuals as well as how we communicate as businesses.

The full story from the Daily Beast has the breakdown of more specifics:

Cracking the Facebook Code

Here are the top discoveries:

The Daily Beast’s one-month experiment into Facebook’s news feed yielded the following discoveries:

  •  A bias against newcomers
  •  “Most Recent” doesn’t tell the whole story.
  •  Links are favored over status updates, and photos and videos trump links.
  •  “Stalking” your friends won’t get you noticed.
  •  Raise your visibility by getting people to comment.
  •  It’s hard to get the attention of “popular kids.”

Looking over these 10 ‘discoveries’ starts to create ideas as to how to capitalize on them for your social media strategy. Notice I did not say Facebook strategy, for a couple of reasons. First, what Facebook does, others are sure to follow as they have become the 800 pound gorilla on the web. Second, look to align with Facebook both on and off their site. They are not just simple posts, but a whole universe on and off the site. Third, don’t look to go very black hat or even grey hat. The web means anyone can change what is happening or even what is shared about what has happened with a few changes to code. There is no need to recall the history books anymore. Play honest, if for no other reason then it will be easier in the future.

As you can see there is a need to start as soon as possible and start to build your network actively. We are past the point of the Field of Dreams ‘Build it and they will come’.  But as a tradeoff, you can see what has and has not worked for others before you. So getting traction will be easier in some ways if you can build a community and work in partnership with them. As usual it is about looking at your audience from their perspective. Think about what they want to hear, not what you want to share first.

How will you change your Facebook Marketing Strategy now that you know how Facebook edits the world? Share your experiences below.

October 24, 2010 Posted by | local marketing, Social Media, Uncategorized | , , , , , | Leave a comment

Optimizing Your LinkedIn Profile – Part 2

Last week we started looking at how the powerful social networking tool LinkedIn can help you promote yourself or your business. This week we continue with some specific recommendations based on a clients request to review her profile.  If you would like your profile reviewed, please contact me.

Like all projects, it is important to know what your goal is. Marketing of yourself or your business is certainly no exception. So identify what you are trying to accomplish as specifically as possible.  Get a job is not as specific as ‘get a job earning at least 80,000 in the Chicago area in the next 2 months as an accountant using my international skills’

The power of LinkedIn is it ability to create connections. That is also where you build your reputation and validate what you share in your profile. Anyone can say they walked on the moon if they are anonymous, but if your are saying you walked on the moon, and hundreds of your colleagues can see you saying that. And those connections that worked with you don’t scream. Or visitors know they can check with those connections to verify your claims, then you are more likely to have been an astronaut.  Therefore, it is very key to build your connection base. Here are some other steps to build your marketing of your portfolio:

  • Get more connections.
    • There are 68,000 listed under for the current company you work at alone.
    • I would re-import your email address book at work and at home once a month to invite everyone you know into your network. Not everyone ‘gets’ LinkedIn at the same time. I am constantly finding new people that are just getting on it. In addition, people use different addresses on their LinkedIn profile then you may be using.
    • Look at the CC’s on some of the emails you are getting (especially at work) and add them to your address book. That will allow you greater ability to invite others into your network more easily. It will also allow easier contact should you or those people ever change situations. The key is relationship over the long term. This exercise is just getting the relationship started to the next level.
    • Look at old emails that may have older email addresses – these may have the addresses that others have used to register their LinkedIn accounts (not everyone has all of their email addresses registered with LinkedIn).
    • Turn on the ‘Collect’ feature of your email client to automatically add all addresses you send to automatically to your email address book. Again the address you use to get to Harry may not be the one that Harry registered at LinkedIn. But it may be one he uses when he emails you next week.
  • Register as many email addresses as you have ever had with LinkedIn (old work addresses, Yahoo, Gmail, MSN,…., alternate domain names (, BigCorp.USA, …). Hopefully, others are following the same advice so you can also find them.
  • Ask friends to review your profile, just like you would your resume.

Next week we will continue to look at recommendations how to improve your meeting your goals with LinkedIn.

March 21, 2010 Posted by | copywriting, Uncategorized | , , , , | Leave a comment

How do I Manage Social Networking For My Organization

Here is a good article titled Drafting a social-networking policy: 7 key questions about setting policies for social networking at your organization.  Ignoring the problem will not make it go away.

July 16, 2009 Posted by | Community, How To, Internal Organization | , , | Leave a comment