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What am I, a Mind Reader or Something?

I was having a conversation the other day with someone and he assumed something in the conversation, to which I said, ‘What, am I a mind reader or something?’.

Google Can not mind read

Which brings us to Google. Google is not a mind reader either. You can’t assume that Google knows what you mean. You have to be specific, and spell it out in on the page’s text. Why do you care what Google thinks about your page? Because Google and other search engines are typically 87% of a websites traffic. And that traffic is generated based on how it understands your site, or at least what it thinks you are trying to communicate about. You want Google to play well with others and rank your page for the keyword phrases you want. So don’t make it assume something. Give it something to work with, and be clear with your communication.

The key here is to write out full paragraphs or bullets.  You can use bullets to communicate your points, however, make sure you are not dropping the keywords from your bullets, assuming that because you put the keyword in the subheading it will be covered. And you can use pictures and graphs – but understand that the saying a picture is worth a thousand words does not apply to Google or the visually impaired.

Use SubHeadings and Bullets

So considerations to remember for your content pages:

  • Use the terms and phrases that your visitors and customers use – not the industry jargon, unless your visitors speak that normally.
  • Be thorough in your writing. This is not the classified ads in the back of the newspaper where you are paying for each word.
  • Use headlines to highlight your more complete descriptions – They should be labeled as H2 or H3 (see other post) to allow Google understand that the headline or sub-heads are more important then ‘normal’ text.
  • Where you are using words that are unfamiliar, link to outside definitation if you are not defining them there. Wikipedia is great, and so is
  • Have someone who is your ideal visitor proof read your copy or content. If they do not understand your terms, then Google will probably not understand the terms you need to be optimizing for.
  • Remember to look at your website from the perspective of a visitor not from the perspective of the writer, and you will be much more likely to get Google ranking your site well.
  • If you still have not fully explained your ideas, link to smaller sub-pages to more fully describe your topics or concepts or item descriptions. Just make sure you have a link back or bread crumb back to the previous page.

What have your experiences been in writing copy and having Google rank your site?

July 11, 2009 Posted by | copywriting, How To | , , , , | Leave a comment