Are you trying to develop your site’s SEO because your new business is growing? Are you getting ready to move to the next level with your start-up?
I am constantly trying to see what tools are available to ease my work, and my clients efforts (especially after I set them up for success). I run across a variety of sites that are successful in short-cutting the learning curve. Instead of having to read 2 books, or sit through 5 months of classes or pay $10,000 in consulting fees, there are a plethora of solutions to help you get at least a cursory education on a variety of challenges for start-ups.
Here is another website that I found it has a great deal of wisdom in short nuggets. It is GUST.com, a website that matches investors and start-ups in one place, creating a clearinghouse for entrepreneurs to look for angel investors in a single location. But the nugget that I found that was really valuable was the hundreds of videos that they have as short 1 to 3 minute nuggets of wisdom from those that have been through the trenches before.
These are investors that most often have sat on the entrepreneur side of the table. They have learned the lessons of start-ups. Most often they learned the hard way. They are often boiled down in the way investors talking to many perspective start-ups can grasp most quickly from practice and repetition. The repitition of dealing with many pitches throughout the day, giving the same advice over and over. Their wisdom tends to be in short little nuggets that you can walk away from with your mind clearer and more focused then the cup of coffee you sipped while watching. These might even be good nuggets to put around your management tables to start out at different meetings. It might also be an interesting way to kind of go through and bring in an outside person to lend some advice to some of your conversations/arguments that you and your management team are having as to how to solve a problem. Certainly, they’re not the absolute perfect answer to everything, but I do find some thought-provoking ideas in there that can be helpful in trying to map out your course, and stay on path to growing your start-up.
I know what you think about gust.com, and the idea of looking at short videos for gaining wisdom and keeping your energy level up as you go through the challenging days of marketing your business to the world through search engine optimization.
There are so many opinions these days in the world of online marketing about what ‘works’ and what does not. It is always refreshing to see actual data rather then opinion based on hunches and single experiences.
Hubspot has built a reputation by building a community where businesses can share their opinions of what works. In exchange, Hubspot started collecting real stories of what is happening with businesses. That has allowed them to build some tools. Those tools have gotten respect by marketers that have been around long enough to tell the difference between ‘wantabe’s’ and the real deal. Hubspot is not done building, but then neither is the Internet. So while I continue to check out their tools (and recommend you do the same), they have a gift for us. They have shared some of their insights from over 3,700 business customers. They created a slidedeck of those insights and are sharing them here: http://www.hubspot.com/charts
This slidedeck has great statistics from 2010 about marketing and social media for both B2B (business selling to Business) and B2C (business selling to consumer) companies. While often focused for smaller companies, I found slides 117-120 particularly interesting as it shows how stock performance related to customer response speed is real interesting. Hint faster response=more money for stock holders of Fortune 100 companies.
Some other observations from the slides:
- It is interesting to see how video is shifting our online conversation. Many more people will share a link to a video than just a photo. A picture may be worth a thousand words, but moving pictures are worth more (plus there is audio). Want to get more sharing of your site? Post interesting video on your blog, website, Facebook Fan Page. (Slide 9)
- Comments are easier for photos then video. I wonder how much of that is the number of sites that allow comments without logging in for photo’s compared to video (especially when directly linking to a YouTube.com or similar tool). Of course videos may just speak for themselves and not need more editorializing. (slides 9-10)
- Having a clear voice and adding your insights gets more views as we continue to have more choices of content to read/consume. ( slides 11-18)
- Readability is important. Don’t write at a college level – The Wall Street Journal does not, for a good reason (Juicy’s Interpreting the Results) (slide 20)
- Giving something of value (webinar, whitepaper, download, chapter, tools, report) increases conversion (slides 30-34)
- Your conversion rate on forms drops after 3 fields. Sorry, our desire for information scares away customers and relationships. Start with a little information and share some value. ( slide 35)
More insights from this treasure trove of information to come.
Hubspots’ full webinar is at http://www.hubspot.com/the-science-of-blogging/
The download PDF and PPT are accessible at http://www.hubspot.com/charts