I often hear the latter question whenever I tell people that part of how I market businesses is using search engine optimizations. Of course the next question is, Why? And the real question behind the question is ‘tell me the secret to getting lots of free traffic to my site without any work or money’.
Well one answer is along the lines of Timmothy Ferriss’ 4 Hour Work Week – If your effort in the site is passionate, then you will not count it as work, and all you need to do is write to your audience and Google will love you.
The reality is Google (or Yahoo, or Bing) does not hate you, nor does it love you. They are not even alive (ok a whole lot could and has been written on the personifcation on computers). They are just algorithms that look at a lot of websites day and night, week after week. They don’t care, they don’t judge. Judge as defined by Answers.com:
To form an opinion or estimation of after careful consideration: judge heights; judging character.
So while it is hard to get love from Google, that can work to your advantage. Think of it as the impartial, 3rd party that looks at how you communicate your message to others. It is the Terminator of website evaluation. It just evaluates. Is it perfect, no, but it is highly efficient and its bias is not extreme. How Google looks at your site is a pretty good indication of how people are probably looking at your site, relative to how other sites that are trying to communicate to your audience.
If you don’t have good content/information Google will tend to not rate your page/site well. If you have a lot of good content (that is text based), you can expect a reasonable ranking of your site.
There are a lot exceptions, but most who consider that Google hates them really don’t have good content. Do you disagree – put a specific in a comment and we can start a conversation. Recognizing this is a very wide open invitation, and responses may seem like personal attacks on the creator, I state I will only review the comments from the perspective of the machine that is running an algorithm of evaluating certain rules. It is just like your English Composition teacher saying your paper is too short – if the rule is 1000 words, and there are 990, you failed the test. It is not subjective, just count the words and look at the count. I will help you understand the rules – they are typically a whole lot easier to understand than writing the composition paper in high school.
So, if you don’t have enough passion to get tons of traffic ‘naturally’, the next easiest way to get Google to evaluate you as a better result than other sites is to put more content on your site. How to do that? Start with creating a Frequently Asked Questions (FAQs) collection from friends and family and staff and visitors, and put that on your site. More on FAQs to come…